Q4 2023: Horror Games Dominate iOS in Australia

As the year 2023 drew to a close, the horror game category on iOS in Australia saw interesting trends in terms of downloads and user engagement. Data provided by Sensor Tower offers a glimpse into the performance of the top five horror games during the fourth quarter.

Mystery Matters by Playrix saw a steady increase in revenue, ending the quarter at around $15K, while downloads showed a declining trend, dropping to just over 1K by the year's end. Weekly active users dipped in November but rose again to approximately 4K by the last week of December.

Granny, despite not generating revenue, maintained a consistent download rate, with numbers peaking at over 2K in the latter part of December. The weekly active users also saw a rise, ending the quarter with a high of over 5K.

Illumix, Inc.'s Five Nights at Freddy's AR experienced fluctuations in revenue, finishing with a modest $485 in the last week of December. The game's downloads spiked to over 3K in late October, followed by a gradual decrease. Active users remained strong, with the count hovering around 14K at the quarter's end.

The Baby In Yellow by Team Terrible saw a slight increase in revenue towards December, downloads fluctuated with a notable increase to over 2K. The game's active users grew consistently, ending the quarter with nearly 4K weekly active users.

Lastly, tinyBuild LLC's Hello Neighbor showed a revenue peak of $459 in the last week of December, while downloads saw a steady rise throughout the quarter. The game's active users saw an upward trend, concluding the quarter with over 7K weekly active users.

For a more detailed analysis and insights on the performance of these and other mobile applications, Sensor Tower's comprehensive data and tools are available for further exploration.